Impulsive Behavior.

I hate a turncoat more than a liar but I hate a hypocrite worse than both.

See, lying is a tool of survival built into the human psyche after thousands of years of evolution and trial; a product of Natural Selection and it's victors. We all lie on some level, whether to ourselves or through our facades shown to others to meet our own ends. This is a person with twisted yet understandable morality.

But a turncoat is someone who I cannot respect once they've shown their true colors. A turncoat is a person, like many I've come across, who stands by with praise and love only until their every need or demand isn't met: Prompting them to leech on to the next promising thing at a moment's notice for their own personal satisfaction while you're left out to dry. This is a person with loose morality, no respect for the social contract, and an extreme lack of conviction - but in their defence: Lack of conviction in the name of instant gratification is an idea embedded in them by a society and media with powers beyond their comprehension with the sole purpose of selfishness.

A hypocrite, however, is the worst of the worst. These are the types who - without admitting any fault - hold you to a higher standard than themselves while they're guilty of the equivalency, or much worse, than anything that's unflattering about you in any way, by the right of general consensus. The hypocrite is the person who is in no position to judge your actions but does so anyway, through entirely conscious means of self-righteousness that would take an extreme amount of leeway and a gargantuous suspension of common sense to justify. This person has no respect for context which puts them in the worst category, in my opinion, because unlike the previous two archetypes, the hypocrite's negative aspects takes an entirely purposeful motivation in order to be used.

Lying can be rationalized through necessity of survivalism, being a turncoat can be rationalized through the subconscious primal instinct of greed, but hypocrisy is an entirely conscious and passionate response to actions once seen and perpetrated by one's own self.